The US Hotel Chain Marriott

The US Hotel Chain Marriott U.S. hotel chain Marriott International is one of the largest transnational corporations in the world. According to the corporations data, every fourth tourist in America stays in Marriott International hotels. Rapidly spreading its influence in the world, Marriott sets the goal to win and retain the leading position in the hotel market, showing a special concern with respect to the guests, business partners, employees and society as a whole. The business of Marriott Corporation is built on fundamental ideals of service provided to customers, employees and society. These ideals are perpetual, unique and make the company a successful manager, being the cornerstone for all employees of the company. In this section, the main study focus is on the data of exploratory research conducted with the purpose of identifying current practices of Marriott International under the conditions of globalization and the impact of globalization on Marriotts sales, marketing, HR, and brand positioning approaches, while outlining the main advantages Marriott international within this context. History of Marriott International, Inc. The history of this hotel corporation is a vivid example of the embodiment of the American dream traditional for several generations of U.S. citizens. Thousands of now flourishing companies started their long journey to success just like Marriott. In May 1927, a 26-year-old man from Utah, John Marriott and his wife opened the eatery for nine seats in Washington. Johns lucky fortune and business skills helped him to survive the collapse of the U.S. economy during the Great Depression in the late thirties he was already the owner of a regional restaurant chain The Shoppe Inc. and the eponymous company specialized in the delivery of hot meals for passengers of local airlines. John Marriott acquired his first hotel in 1957. It was called the Twin Bridges Marriott Motor Hotel, and was located in Arlington (Virginia). John wanted to create a family business and eventually handed over the management of the company to his son. Marriott Jr. conducted business as thoroughly as his father did (Marriott and Brown, 1997). In 1964 the company was renamed as Marriott Corporation. The Corporation expressed interest in everything that was associated with restaurant and hotel business, and when in 1977 the sales revenues of enterprises in which Marriott had a franchise crossed one billion dollars, John Marriott Jr. realized that the property management brings no less benefits than its owning. The Corporation developed its own concept of hotel network with a limited set of services by the end of the 80s and actively operated in three sectors of the hotel market in the U.S.: managing the network of hotels with full service (Marriott suites), inexpensive hotels (Residence Inn) and a network of cheap motels (Fairfield Inn) (Marriott and Brown, 1997; OBrien, 1995). In the early 90s, Marriott Corp. had only a few dozen hotels outside the U.S.A. Based on the principles of diversification, kept by the most of the major companies in the world (in other words: Dont put all your eggs in one basket), in 1993 the corporation was split into two companies: Marriott International (hotel and real estate management) and Host Marriott (real estate transactions and food delivery). That moment laid the beginning of the active promotion of Marriott International in the international market as the management company (Marriott and Brown, 1997). At the moment, Marriott International Corporation has more than 3500 lodging properties located in the U.S. and in 69 other countries around the world (2010), employing 137,000 people (Marriott International Company Profile, 2010). Table 2.1. Marriott International Hotel Brands and Property Count (December 2009- December- 2010) Marriott-12-31-10-Hotel-Count-global Globalization Strategies and Practices Marriott controls more than half a million hotel rooms worldwide, while owning only 0,3% of them. Half of the remaining rooms is a franchise. This means that hotel owners allocate 5% to 6% of their incomes to Marriott as a fee for using the companys name as well as for using rooms reservation system. Marriott manages the other half of hotel rooms by charging the owners of the hotel fee for providing this service (Boo, Hillard and Jin, 2010). Acting as an operator, Marriott takes about 65% of income, paying out from this sum the expenses for salaries, utilities, insurance, and purchase of food. 29% of revenue goes to the owner of the hotel. Of this amount, he pays property taxes and mortgage rates, and the rest (if any) he counts to his earnings. Even though some people may be disgruntled and demonize Marriott, the company still has much to be proud of: 55% Marriott hotel owners would like their next hotel to be run by this company (Jang and Tang, 2009). Brand and the Marriott reservation system are worth it. Regional offices Marriot Inc. include (Table 2.2.; Table 2.3.): North America (NALO) Asia, Pacific, Australia (APA) The Caribbean, Latin America (CABL) United Kingdom, Ireland, Middle East, Africa (UKIMEA) Continental Europe (CE) Central Europe (Germany, Austria, Switzerland) Western and Southern Europe (France, Belgium, Holland, Spain, Italy, Greece, etc.) Eastern Europe (Russia, Armenia, Georgia, Poland, Czech Republic, Romania, Hungary, Kazakhstan). Marriott International manages and provides franchise of hotels under the brands of Renaissance, Marriott, JW Marriott, Ritz-Carlton, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Ramada International; the company develops and operates resorts in the vacation ownership under the brands of Marriott Vacation Club International, The Ritz-Carlton Club, Horizons and Marriott Grand Residence Club; it offers apartments in Marriott Executive Apartments, provides furnished corporate suites Marriott ExecuStay and operates conference centers (Table 2.4.). Smith Travel Research data state that raising a Marriott flag in the front of a big hotel offering a full range of hotel services increases its sales by 13% if compared to sales of a hotel with the flag of, for example, Doubletree. Virtually all other Marriott divisions from luxury Ritz-Carlton to a commonly accessible Residence Inn are ahead of their competitors in the indicator of hotel room income by 10% to 30% (A problem shared, 2005). Product Brand Position The components of Marriotts corporate style are a company logo, colors, fonts, letterhead, website, brand perfumes and accessories. Marriott logo is a rectangle with an image of a sphere the inscription Marriott itself, designed in two basic colors: white and cherry, and golden. A well-established and recognizable corporate style is the key to Marriott brand promotion in the global market. For example, when developing a program to promote a network of hotels in Moscow, Marriott used the corporate logo and brand image, which is the image of the famous Faberge Easter eggs, which embodies prestige, luxury, and very high consumer value, comparable only with the works of the most expensive and fashionable jeweler. For example, Marriott Tverskaya has as its symbol a stylized gold Faberge egg, Marriott Grand 5 *- the blue one, and Marriott Royal 5 * luxury the scarlet one. Such approach to corporate style creation can be described as very competent and thoughtful. Relying on the widely popular historical and cultural brands and using countrys national colors, the company certainly enhances the image component of hotel marketing, combining high international standards of service with the national peculiarities of a country and its hospitality traditions (ONeill and Mattila, 2004). Moreover, in each room of Marriott hotel chain there are branded forms for letters and branded pens with the hotel name. The rooms use brand linens, and brand aromatic policy of Marriott hotels. Recently, with the development of Internet and e-mail correspondence, the issue of corporate style of electronic documents has become very topical. Web site today is the first thing that a potential guest sees, and it can help to quickly create an impression about the level of the hotel, the service, room rates, to estimate the location and walk through rooms, restaurants, lounge, as well as to book a room (OConnor, 2008). Marriott Corporation owns over 3500 hotels, and for conveniency there is a single site from which one can get to the site of any hotel of the network in the world. Moreover, the web-sites of the hotels are designed in the same style and structure. Color differences depend on the brand. The common brand Marriott Hotels, Resorts Suites unites many brands, each with its own color scheme: for example, Courtyard by Marriott has a green color palette. Site structure is common for all hotels (photo tour, guest rooms in details, hotel proposals, hotel background information, restaurants and halls, city guide, maps and transport, events plan, Marriott Rewards program, hotels fact-sheet in print format). The web-site is the embodiment of Marriott corporate style and world-class service. Currently, Marriott is included in top 10 international hotel chains and actively moves to the top through expanding its franchise contracts and promoting high level of service and corporate style. Sales Marketing The major instrument of the company is the fact that a very small percentage of real estate the company manages factually belongs to it. In 1993, Marriott transferred all of its buildings and most of the debt on the balance of the investment real estate subsidiary Host Marriott, headed by the younger brother of Bill Marriott, while Hilton and Starwood, in contrast, own 30% of hotels under their control. Since Marriott receives a fee for hotel management, vacant hotel rooms bring fewer losses to it than to the owners, who have to clear the mortgage (A problem shared, 2005). Another component of the success of Marriott is the attention to details. For instance, the rules for cleaning a hotel room set in Marriott include 66 points. The company also shares the aroma marketing approach. Generally, Marriott with great zeal is looking for new clients and opportunities to open new hotels. Taking into account different groups of clients and their material resources, the network is developing a variety of brands, increasing the amount of service (Table 2.4.): Marriott Hotels and Resorts hotels with full service, managed through a franchise or independently. Renaissance Hotels and Resorts hotels offering full-service accommodation facilities for business travelers, vacationers. Marriott Conference Centers full service hotels for conferences and meetings. Courtyard by Marriott division responsible for a hotel chain with relatively low prices. Fairfield Inn by Marriott division responsible for economy class hotel chain. SpringHill Suites division responsible for the chain of secondary and higher-class hotels targeted at business and leisure travelers, especially women and children. Residence Inn by Marriott leader in the segment of the long stay hotels. TownePlace Suites division responsible for long stay hotel chain with relatively low prices. Marriott ExecuStay business unit that provides accommodation facilities for 1 month or more. Marriott Executive Apartments division that provides accommodation for business visitors for a period of more than 30 days. Marriott Vacation Club International division applying timeshare system; a guest can purchase a week off at the hotel of this class. The system includes 38 exclusive resorts. Ritz-Carlton leading hotel brand in the segment of luxury hotels. The innovative approach that accelerated the development of Marriott, Inc., was also the bonus program for customers, launched in 1983, which now serves as the element of Marriotts corporate style. Thanks to Marriott Rewards, Marriott Corporation has an opportunity to acquire more permanent guests of the Marriott chain. Marriott Rewards program encourages customers for giving preference to Marriott International and its partners, rewarding them for the choice of hotels of the network (Dubà © and Renaghan, 1999). The participant of Marriott Rewards receives certain points or miles that can be used as payment for accommodation (special certificates) in the hotels of the network or as a discount for buying airline tickets (applied to miles). Points can be used for free accommodation, purchasing discounted packet services around the world, including domestic air transport services, car rental, cruises, etc. Such programs later started to be introduced by other network hospitality compan ies, but the scheme, devised by Marriott, remains the best one: maximum discount combined the highest luxury. Human Resources Every corporate culture is an element of corporate style. Marriotts corporate culture was founded in 1927 and is being kept till this day: The better the company will treat its employees, the better employees will treat customers. Big corporations like Marriott, offer a high service level in many countries around the world. To make all the employees regardless of their nationality and educational level meet the high standards of the corporation, they should be trained in order to improve their skills. The key to training efficiency in Marriott is its perception as a corporate value which is consistent with the main strategy of the company. A continuous training helps to guarantee high quality service, comply with the companys strict standards, motivate and retain employees, creating staff reserve. Continuous training is also the only way to keep abreast with the changes occurring today and be prepared to their growing pace (Hinkin and Tracey, 2010; Katzenbach, 2000). Every year, Marriott celebrates the anniversary of its foundation (May 20) selecting a certain week for it to express the companys gratitude to the employees who are the members of a huge international family Marriott. Advertising and promotion program Marriott Rewards is also a very important part of every employee in the Marriott Corporation. Considering the case of hotel chain Marriott International, it should be noted that in a business famous for its high rates of revenues, Marriott is outstandingly competent at preserving talented managers, which is reflected in low satisfaction gap (Figure 2.2.) (Hinkin and Tracey, 2010). One of the ways to do that is a specific program that trains managers to solve business situations preparing and encouraging them to seek for promotions to top management positions. Advantages of Marriott, Inc over Competition in terms of Globalization Marriott International Hotels have the loading of 10% above the average in the global hospitality industry, while hotel rooms are sold at higher rates than those of direct competitors (Table 2.5). The advantage in the loading percentage and selling prices is achieved by providing individual and group customers more services than they can get anywhere else. Booking of hotel rooms in the companys hotels is conducted through its own global distribution system (GDS) or via the Internet. Moreover, the system uses the technology of guest recognition of hotels of all brands of the company, and rewards programs for repeat customers. In 1999, the company expended its use of the so-called quality assurance teams, assisting companies to implement advanced network management practices and reduce costs (Dubà © and Renaghan, 1999). On a whole, Figure 2.3 shows the positive dynamics in RevPAR data for North America Marriott properties for the five fiscal years 2004 -2008 with a peak in 2007: Figure 2.3. 2004-2008 RevPAR data for Marriot International (North America) Figure 2 Conclusion Marriott dominates in the market for one simple reason: it is successful in managing hotels worldwide. The hotel managed by Marriott becomes a large hotel with restaurants, shops and business center, room service, in-line and butlers. All hotels of the chain are characterized by the same service, which is based on a clear interaction between all structures and maintained tight control by the head office. Marriott International mission states that the corporation aims to become the best company in the fields of accommodation and services in the world due to the fact that its employees are seeking to provide their customers the best possible services, resulting in benefits for the companys shareholders. In recent years, Marriott International has shown a positive dynamics of development and continues to rapidly spread the chain all over the globe on the basis of franchise contracts. This practice, along with innovative approach to global hotel marketing, Marriott Rewards program, guest recognition technologies, high level of personnel training and constantly increasing level of service, helps Marriott International stay in the top five hotels chains globally.

Philosophy of Mozi Essay

Romeo and Juliet, the two young lovers in William Shakespeare’s Romeo and Juliet, ended up becoming a large part of what could be called â€Å"fate†. Fate seemed to control their lives and force them together, becoming a large part of their love, and the ending of their parents hatred. In ancient China, a philosopher, Mozi, rejected fatalism because it is a belief that gives people excuses to doing nothing. He says: [I]f we were to accept the theories of the fatalists, then those above would not attend to affairs of state and those below would not pursue their tasks. If those above do not attend to affairs of state, then the government will fall into disorder, while if those below do not pursue their tasks, there will not be enough wealth and goods. There will be no way to provide security for the worthy and able men of the world below. There will be no mean to entertain and conduct exchanges with the feudal lords who come as guests from abroad, while within the state there will be no means to feed the hungry, cloths the cold, and care for the aged and weak. One should not believe that one is determined by one’s fate because this belief does not promote universal benefits for the world. For most people, when they think fate is at work on their situation, they stop thinking about their own solutions. They will think less, be less alert, and be more trusting. It is what they do, say and act as a result of believing in fate that can cause major disasters in their lives. When one stops thinking, stops acting, stops working the hardest one could towards something, then one is letting the ball drops. As a result, he is not achieving as much as he could, he may lose money, lose job and lose responsibilities. However, he would not care so much because he blames it on fate, not himself. Everything that happens in human life is a product of what they do to their life and not determined by fate alone. There is a saying goes, â€Å"Life is what you make it. † A man truly creates his life and should not rely too much on fate. There are many factors affect man’s life. These different factors either make him or unmake him. The circumstance depends on whether one has grabbed the correct reign to man the horse or one has missed it. What people do today that is crucial in what happens to him in the future. One of the critics Mozi makes of Confucians is that they encourage the idea that one’s fate was predetermined which lead to resignation and failure on the part of the people. Mozi seems to have believed to the contrary that a man’s fate was to be shape by a man effort; that Heaven might guide. A lot of successful and driven people in variety fields confess that fate seems to be against them at the launch of their career. It was hard, many successful folks say, but nothing could have held them back as they strove to the best. Besides that, sometimes a person whom one thinks cannot succeed will suddenly emerged as the most successful businessman. Without even noticing what had really occurred the man whom everybody had pinpointed as the useless and most unwanted person will turn out as the best person in one day. Sometimes the turn of the wheel is just so confusing that people find themselves confused and not being able to cope with what life provides. Everything depends on our determination, our strength to defeat the obstacles we meet on our life journey. Mozi states, â€Å"Heaven might guide. † The term â€Å"Heaven† here can be people around us, for instance, an elderly person, a teacher, a friend and etc. who lend helping hands in assisting our succeed. Opportunities and time wait for no man. â€Å"Heaven† will only guide people who are well prepared and highly determined and not who believe in Him sincerely but doing nothing. People choose what they do and what could happen to them in the future. If one is going to look what life really is, one should begin to analyze what one has done in the past that made one is today. You are what you did and not really destiny and fate. Man cannot really tell what is going to happen in the future and what should be avoid is a mistake that goes on and on until the person who made the mistake does not come out quagmire he has built around him. Mistakes do happen in everyone’s life but making the same mistake over and over in one’s life is not at all proper for a person who has knowledge unless he wants to ruin his life. A person who commits the same mistake throughout his life is trying to test what life is all about without thinking of the consequences that the mistake could do him in the future and not considering the future. In short, Mozi’s criticism of fatalism does not point to the proponent’s weakness in reasoning; it points specifically to the bad consequences such a theory will bring. Fate sometimes make an abrupt turnaround which will make people either lost balance or being thrown away so far that one cannot grasp anything to hold on it. For those people who have done good things in their life and have planned their future ahead in their younger years, they are the people who have smooth sailing boat. In contrary, those people who have thought fortune angel is always at their site, it would be a sorry state for them. REFERENCES Liu, JeeLoo. (2006). An Introduction to Chinese Philosophy: from ancient philosophy to Chinese Buddhism. United Kingdom: Blackwell Publishing Ltd. HOL B126 L564 2006. Watson, Burton (1963). Mo Tzu Basic Writings. USA: Columbia University Press. HOL B128 M6 W3.

Nsa Surveillance - 1025 Words

Sharath Thomas Professor Hugetz ENGL 1301.08 05 April 2016 NSA Surveillance - Constitutional or Unconstitutional The US Constitution came to life 230 years ago, but recent actions of the National Security Agency is interpreted to be defying the Bill of Rights by the government and depriving the citizens their constitutional right to privacy. However, when posed with the question: Do people want to live in a surveillanced environment like animals in a zoo, with justice and safety ensured but privacy denied completely ? , the answers vary in the community. The revelation of the National Security Agencys massive†¦show more content†¦9). Judge Pauley, while ruling over the Smith v. Maryland case in the Supreme Court stated: a person has no legitimate expectation of privacy in information he voluntarily turns over to third parties(USAToday par. 2-3). Many other citizens believe that the NSAs actions are unconstitutional. These actions are considered to be a political stunt for hiding all of military business from the public while the go vernment has its open eye on the citizens. Some worry that though the surveillance plan sounds good, persons and companies highly misuse the metadata for their own use. Another dilemma this surveillance poses is the fact that, the government has information about all private transactions and bank records and cards of its citizens. The NSA intrudes into the private lives of the citizens, which in turn takes away the freedom and control the citizens have under the Fourth Amendment of the constitutional rights. The civilians believe that the government is bullying them by prying into their privacy. Mr. Jim Bradford, author of The Body of Secrets claims that NSA and government together bend the Fourth Amendment: Created a structure to allow the government to do this kind of eavesdropping legally(Michele par. 13). 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How to Make Radioactive-Looking Slime

The slime you might find in a real Mad Scientists lab would probably be the result of some horrible genetic mutation. You can make slime that looks radioactive and toxic, yet is actually easy to make and safe. Heres how you do it. Slime Materials 4-oz bottle school glue gelboraxwaterfood coloring Prepare the Slime Solutions You make slime by mixing together a borax solution and a glue solution. Prepare these solutions first and then use just the amount you need to make perfect slime. Borax Solution Take about a half cup of hot water and stir in borax until it stops dissolving. The solution may be a little cloudy. That is fine. You will use the liquid part for making slime, not the gritty stuff at the bottom of the container. Glue Solution The trick to making translucent extra-slimy slime is using the right glue. You can use white glue, but the slime will be opaque. If you want clear jelly-like slime, use the glue gel. It is usually pale blue, but a little food coloring can turn it any color. Stir 4-oz of glue into 1 cup of water.Add a couple of drops of food coloring. The radioactive chemistry green-yellow color is obtained by adding 2 drops of yellow or 2 drops yellow and 1 drop of green coloring, depending on how green you want the slime. Make Slime Just mix together 1/3 cup of the borax solution and 1 cup of the glue solution. If you are making bigger batches of slime, just use 1 part borax solution and three parts glue solution. It is fine to use your hands. I posted a video so you can see what to expect. Make it Glow You can make the slime glow very brightly under a black light if you break open a yellow highlighter, remove the stick containing the ink, and let it bleed into the water you use to make the slime. Wear gloves when breaking the highlighter pen unless you want highlighted fingers. Also, avoid getting any fluorescent slime on furniture or any other surface that might be stained by the ink. Store Your Slime When you arent using your slime, keep it in a sealed plastic bag so that it wont dry out. It will stay moist and disgusting for a couple of weeks if you store the bag in the refrigerator. How Slime Works When you mix the glue and the borax a chemical change occurs in the polymer in the glue, polyvinyl acetate. Cross-linking bonds are formed, making the glue stick to you less and to itself more. You can experiment with the amount of glue, water, and borax that you use to make the slime more fluid or stiffer. The molecules in the polymer are not fixed in place, so you can stretch the slime.