The Personality Of The Chorus In Terms Of Oedipus Essays

The Personality Of The Chorus In Terms Of Oedipus In Oedipus the King, Sophocles utilizes the chorus to function as the embodiment of the reasoning process. Throughout the play, the chorus' personality gradually evolves as information pertaining to Oedipus becomes disclosed. The progression of the chorus' personality can be divided into three distinct stages: supportive and reliant on Oedipus, uncertain about the circumstances presented against Oedipus and commiserating Oedipus' fall. In each stage, the chorus serves a background to all interactions and provides the prospective Sophocles desires the audience (or readers) to grasp. The chorus also creates a sense of unity and cohesiveness which pervades the entire play. The chorus' evolving personality reflects the progressive revelation of Oedipus' tragic fate. At the beginning of the play, the chorus' personality is unaffected by Oedipus' fate and shows full confidence in Oedipus' abilities as a leader. The chorus views Oedipus as their savior, the one who is to rid the ?pollution? suffocating Thebes by killing the murder of Laius. The chorus reveals what they believe Oedipus is capable of by saying ?if he[murders of Laius] has a share of fear at all, his courage will not stand firm, hearing your curse (pg. 22 line 294).? The chorus' support is absolutely unanimous and unquestionable. Even when Teiresias, a man with the ?gift of prophecy?, reveals Oedipus' fate to the chorus, the personality of the chorus remains static and it professes, ?One man may pass another in wisdom but I would never agree with those that find fault with the king till I should see the word proved right beyond doubt( pg. 32 line 508).? The chorus' belief in Oedipus exceeds even fate. In fact, the chorus' faith in Oedipus initially overshadows his numerous character f laws. As a result of Oedipus' rash temperament, the chorus often finds itself in a position where it must defend Oedipus' actions. For instance, when Oedipus grows suspicious of Creon and speaks ill of him to Teiresias, the chorus protectively reasons to Creon that ?it was a sudden gust of anger that forced that insult from him, and no judgement (pg. 32 line 525).? The chorus' support of Oedipus is initially impervious to his fate. The chorus' personality towards Oedipus slowly begins to shift from supportive to ambiguous when information steadily reveals Oedipus' fate. The first noticeable sign of change occurs when Oedipus attacks Creon's loyalty. The chorus exposes doubts it has concerning Oedipus' impulsive temper; they say when referring to Creon's words, ?His words are wise, king, if one fears to fall. Those who are quick of temper are not safe (pg. 37 line 617).? This marks the first time the chorus questions any of Oedipus' actions. As the quarrel continues the chorus slowly begins to side with Creon and even states, ?He has been no silly child in the past. He is strong in his oath now. Spare him (pg. 39 line 658).? Oedipus' rash manner and the presentation of incriminating information have finally resulted in the altering of the chorus' personality. The feeling of uncertainty pervades as the chorus lacking confidence in Oedipus says, ?God grant that now, too, you may prove a fortunate guide for us (pg. 41 line 695).? Ironically, Oedipus' impetus on Creon brought about his own incrimination and the realization of his fate. The chorus' personality evolves over the duration of the argument with Creon and eventually the chorus realizes the tragic fate of Oedipus. The final stage of the chorus' personality progression revolves around the downfall of Oedipus due to his fate. In this stage, the chorus exposes the notion that the welfare of the state is all that truly matters. For example, when the chorus prays to the Gods for guidance, it says, ?Isolence breeds the tryant, insolence if it is glutted with a surfeit, unseasonable, unprofitable, climbs to the roof-top and plunges sheer down to the ruin that must be, and there its feet are no service. But I pray that the God may never abolish the eager ambition that profits the state. For I shall never cease to hold the God as our protector (pg. 48 line 875).? The chorus has turned its pleas to the God and no longer place

Argument Essay Writing

Argument Essay WritingWhile writing an argument essay, you must make sure that the idea and meaning of your piece are clear. The key to good argument writing is knowing what you want to say and delivering it correctly. You will also have to write your essay in a manner that makes it understandable to other readers.Every essay you write must start with a statement of purpose. You should have some sort of theme or idea in mind. It may be a specific school subject, a book you are reading, a topic that has become interesting to you, or a certain line from a famous play you've read. You should also be certain that you have a beginning, middle, and an end to your essay. The key to writing a great argument essay is making sure that the structure you put together is easy to follow.There are two styles of argument essay you can choose from: the form essay and the essay of the day. Form essays are used to present an introduction to your thoughts. It must be clear and concise. It should provide an overview of the idea that you are presenting. Form essays do not give readers the chance to think deeply about the ideas that you are presenting.Essays of the day tend to be more personal and have a thesis to them. They are used as a way to convince others of something. These essays are usually written in a more informal manner. They give readers the opportunity to have a conversation with you and get to know you. The purpose of the essay is to persuade someone to agree with your point of view or opinion.Writing these two forms of essays requires different kinds of writing skills. Writing an essay of the day requires you to produce quality work. Ifyou don't know how to do this, then it will be extremely difficult for you to get accepted into a good university or college. These kinds of essays are not usually required at first, but if you keep writing well, they can add valuable information to your portfolio and will help you land the job you want.As you work on your argument ess ay, remember that your major goal is to convince your reader of something. To do this, you need to show how your points of view are the best and provide your readers with the strongest evidence. In order to impress the judges at the essay writing competition, you'll need to be able to convince them that you are the better writer.Writing an argument essay will take a lot of research and effort. Use the ideas in this article to build a strong foundation to get the ball rolling.

Mia Hamm Essay Example

Mia Hamm Essay Example Mia Hamm Paper Mia Hamm Paper Kelsey Williams Period 3 Gym 15 October 2012 Mia Hamm Mariel Margaret Hamm, otherwise known as Mia Hamm, was born in Selma, Alabama on March 17th, 1972. Mia Hamms brother recalls that she was extremely athletic even back then and that she would often compete with the other boys on the block in childhood games, often winning them. But earlier on, Mia Hamm had some problems with her legs, she was born with a partial clubfoot. This meant that she had to wear casts on her feet to correct this problem. Fortunately, the casts had a visible effect and Mia Hamm would soon fully recover. Throughout Mia Hamms childhood, she had to move a lot, because her father was in the Air Force. Once, her and her family went to Italy and it is there that Mia saw exactly what soccer is about. The Italians passion for soccer triggered an interest in soccer, when she was just 6 years old. After moving to Texas, she immediately picked up the sport and started playing for a local womens soccer youth club. | Unlike most other players that have to go through certain steps during their childhood, Mia Hamms career had a jump start at a very early age. With Mia dominating the youth competitions of womens soccer in Texas, it was only natural that she ended up in the spotlight of the United States national team staff. However, at age 14, she wasnt ready for that big of a leap, yet. One of the less known facts about Mia Hamm is that she also enjoyed watching and playing football. This helped her later on in her soccer career, increasing her strength, structure and aggressive spirit. Age 15, Mia Hamm moved to northern Virginia, where she would attend the Lake Braddock Secondary school; living with her uncle. She kept on playing soccer and one day, an impressive phone call got the young girl cheering throughout the house. She was called for the senior United States womens soccer team, becoming the youngest player in history to play on it. Fortunately, she did have a good constitution that allowed her to physically survive the difficulties of senior professional soccer at that level. Although she would not play much during her first few years on the team, those times were extremely important in her adaptation process. By the time Mia was seventeen, she already felt right at home on the United States squad and managed to score her first goal for the team, in a match against Canada. After finishing high school, Mia Hamm was already on her way to success, now constantly being called up to the national team. She started playing regularly. However, she chose to follow a University as well; the University of North Carolina. She began playing for the University of North Carolina’s women soccer team, the Tar Heels, and lead them to a string of four straight national titles, in addition to being the team and the leagues all-time top scorer. | In 1991, she put her time with the University of North Carolina on hold. She was being called for her first World Cup, held in China. The United States team was put in a tough group against Brazil, Japan and Sweden. In their first match against Sweden, Mia Hamm managed a crucial 62 minute goal, and the USA team won 3-2. She had scored the winning goal. Their next match, against Brazil saw a wild United States Team with Mia Hamm as the MVP of the match, beating Brazil 5-0. In the last group match, against Japan, the United States womens soccer team beat Japan, 3-0. Coming back to the UNC, Mia Hamm was greeted as a hero and was soon given the nickname Jordan, as a reference to another North Carolina athlete of international fame, Michael Jordan. By that time, Mia Hamm, a soccer player that started out in a small Texas youth club, was already a World Champion at age twenty and had a wonderful career in front of her. When she finished studying at the University, Hamm focused merely on the US national squad, participating in the 1995 World Cup, where the United States ended up third. A moment bound to be remembered from that World Cup was when Mia Hamm went on to play as a goalkeeper, with no one left to play on this position. Despite the United States losing the title and the final, Mia Hamm was voted the Most Valuable Player of the World Cup. One year later, at the 1996 Olympic Games, Mia suffered an ankle injury that kept her off the field for a match, but she was able to recover for the final game, played against China. Hamm contributed decisively to the winning goal, her shot coming off the bar, only to be plunged back in the net by Shannon MacMillan. The United States had gotten another gold medal. Months before the World Cup started, Mia Hamm had already broken the record for most international goals scored by a male or female soccer player, hitting the net for the 108th time in a match against Brazil. Mia Hamms seventeen years with the United States squad brought her a lot of trophies and success. This included two World Cups, two World Cup bronze medals, two Olympic gold medals, and a silver medal. Mia Hamm also won the FIFA Womens Soccer Player of the Year twice, in 2001 and 2002. She currently holds the record for most international goals scored by a player, male or female, with an impressive amount of 158 goals. Mia was one of the only 2 women named on Peles 125 Best Soccer Players of All Times, next to USA national team colleague, Michelle Akers. Mia retired from soccer in 2004 at the age of 32, to start a family.

Biography of Jane Seymour, Third Wife of Henry VIII

Biography of Jane Seymour, Third Wife of Henry VIII Known for: The third wife of King Henry VIII of England; Jane bore a much-wanted son as heir (the future Edward VI) Occupation: Queen consort (third) to Englands King Henry VIII; had been a maid of honor to both Catherine of Aragon (from 1532) and Anne BoleynSignificant Dates: 1508 or 1509–October 24, 1537; became queen by marriage on May 30, 1536, when she married Henry VIII; proclaimed queen on June 4, 1536, though she was never crowned as queen Early Life of Jane Seymour Brought up as a typical noblewoman of her time, Jane Seymour became a maid of honor to Queen Catherine (of Aragon) in 1532. After Henry had his marriage to Catherine annulled in 1532, Jane Seymour became a maid of honor to his second wife, Anne Boleyn. In February of 1536, as Henry VIIIs interest in Anne Boleyn waned and it became apparent that she would not bear a male heir for Henry, the court noticed Henrys interest in Jane Seymour. Marriage to Henry VIII Anne Boleyn was convicted of treason and executed on May 19, 1536. Henry announced his betrothal to Jane Seymour the next day, May 20. They were married on May 30 and Jane Seymour was pronounced Queen Consort on June 4, which was also the public announcement of the marriage. She was never officially crowned as queen, perhaps because Henry was waiting until after the birth of a male heir for such a ceremony. Jane Seymours court was far more subdued than Anne Boleyns. She apparently intended to avoid many of the errors made by Anne. During her brief reign as Henrys queen, Jane Seymour had worked to bring peace between Henrys eldest daughter, Mary, and Henry. Jane had Mary brought to court and worked to get her named as Henrys heir after any of Jane and Henrys offspring. Birth of Edward VI Clearly, Henry married Jane Seymour primarily to bear a male heir. He was successful in this when, on October 12, 1537, Jane Seymour gave birth to a prince. Edward was the male heir Henry so desired. Jane Seymour had also worked to reconcile the relationship between Henry and his daughter Elizabeth. Jane invited Elizabeth to the princes christening. The baby was christened October 15, and then Jane fell ill with puerperal fever, a complication of childbirth. She died on October 24, 1537. The Lady Mary (future Queen Mary I) served as chief mourner at Jane Seymours funeral. Henry After Janes Death Henrys reaction after Janes death lends credence to the idea that he loved Jane - or at least appreciated her role as the mother of his only surviving son. He went into mourning for three months. Soon after, Henry began searching for another appropriate wife, but he did not remarry for three years when he married Anne of Cleves (and shortly thereafter regretted that decision). When Henry died, ten years after Janes death, he had himself buried with her. Janes Brothers Two of Janes brothers are noted for using Henrys ties to Jane for their own advancement. Thomas Seymour, Janes brother, married Henrys widow and sixth wife, Catherine Parr. Edward Seymour, also a brother of Jane Seymour, served as Protector - more like a regent - for Edward VI after Henrys death. Both these brothers attempts to exercise power came to bad ends: both were eventually executed. Jane Seymour Facts Family Background: Mother: Margery Wentworth, a direct descendant through her father of Edward III of England (making Jane a fifth cousin twice removed to her husband Henry VIII)Father: Sir John Seymour, WiltshireJanes great-grandmother, Elizabeth Cheney, was also great-grandmother to Anne Boleyn, Henrys second wife, and to Catherine Howard, Henrys fifth wife. Marriage and Children: Husband: Henry VIII of England (married May 20, 1536)Children:The future Edward VI of England, born October 12, 1537 Education: The basic education of noble women of the time; Jane was not as literate as her predecessors and could read and write her own name and not more. Sources Anne Crawford, editor. Letters of the Queens of England 1100-1547. 1997.Antonia Fraser. The Wives of Henry VIII. 1993.Alison Weir. The Six Wives of Henry VIII. 1993.

ASPECTS OF CONTRACT AND NEGLIGENCE FOR BUSINESS -2- Essay

ASPECTS OF CONTRACT AND NEGLIGENCE FOR BUSINESS -2- - Essay Example Similarly, if Paul refuses to pay against the same, he is also liable to be breaching the obligations of the agreement between the two. Furthermore, supplying sub-standard material and making unnecessary delays also comes under the description of breach of the contract. When a party repudiating its promise before time for performance arrives; for instance, Angelina announces to marry John the next year. However, she renounces the same before the beginning of the next year. It is breach of contract on the part of Angelina, and John can claim damages for the same. Hence, obligations of contract bind the parties to fulfil the responsibilities of their part, non-compliance of which creates liabilities on them. Section 37 of the Act discusses the liability of the parties in these words: â€Å"The parties to a contract must either perform or offer to perform their respective promises, unless such performance is dispensed with or excused under the provisions of this Act, or any other law.†3 Illustration: A offers B his services for fixing air-condition system at his office, and B accepts the offer against the consideration of worth  £ 5000. However, the system collapses after two days of its fixing causing a short circuit in the office and loss of  £ 20,000. Since A had not examined his system properly, he has committed liability negligence on his part. On the other hand, tort of negligence appears at the moment when individual rights of one or more persons are violated. â€Å"A tort is a civil wrong for which a remedy, usually compensation, is available to the wronged person in the civil courts.†4 Hence, tort actually serves as a civil wrong, which affects the private legal rights. â€Å"Negligence is the omission to do something which a reasonable man, guided upon those considerations which ordinarily regulate the conduct of human affairs, would do, or doing

The governing body for the sport of rifle shooting has a rule to the Essay

The governing body for the sport of rifle shooting has a rule to the effect that the target must be of prescribed dimensions ad must be acquired from an approved source - Essay Example g body for the sport of rifle shooting has a rule to the effect that the target must be of prescribed dimensions and must be acquired from an approved source. The aim of this paper is to analyse this rule and whether it should be legally challenged before the courts. Overtime the European Union’s involvement with sports particularly with standard setting has been increasing. Borja Garcia of the Loughborough University explored the â€Å"origins and development† (2007) of this involvement. Perhaps, the turning point of this involvement was in December 2000 when the â€Å"the European Council agreed to grant the social, educational and cultural functions of sport special status within the European Unions (EU) Treaty framework† (Parrish, 2001, p. 188. Garcia further opined that this involvement is â€Å"a consequence of actors instrumentalising institutional venues to their own benefit† (Garcia, 2007). Ian Blackshaw observed that through the EU â€Å"sport is subject to the ‘acquis communautaire’ – the body of law that has grown up and developed by the Community Institutions, not least the rulings of the European Court of Justice, the guardian of the EC Treaty† (2007). Although the creation of a standard on the dimensions of the target is very sound, restricting the source of the target is bordering on the ridiculous. Too much focus on trivialities can shift the attention from what rifle target shooting means as sports – a measure of marksmanship and skills. Stephen Weatherill, on the other hand, opined that EU’s involvement in the regulation of sports in the European communities is a good thing, but too much is not good either. Specifically, his white paper â€Å"sets out a case for EU intervention in sport where this is necessary and helpful, but it accepts that much sporting activity is not usefully the subject of elaborate EU supervision, and it instead recognises the proper role of other public and private actors. And – contrary to the complaints loudly

The US Hotel Chain Marriott

The US Hotel Chain Marriott U.S. hotel chain Marriott International is one of the largest transnational corporations in the world. According to the corporations data, every fourth tourist in America stays in Marriott International hotels. Rapidly spreading its influence in the world, Marriott sets the goal to win and retain the leading position in the hotel market, showing a special concern with respect to the guests, business partners, employees and society as a whole. The business of Marriott Corporation is built on fundamental ideals of service provided to customers, employees and society. These ideals are perpetual, unique and make the company a successful manager, being the cornerstone for all employees of the company. In this section, the main study focus is on the data of exploratory research conducted with the purpose of identifying current practices of Marriott International under the conditions of globalization and the impact of globalization on Marriotts sales, marketing, HR, and brand positioning approaches, while outlining the main advantages Marriott international within this context. History of Marriott International, Inc. The history of this hotel corporation is a vivid example of the embodiment of the American dream traditional for several generations of U.S. citizens. Thousands of now flourishing companies started their long journey to success just like Marriott. In May 1927, a 26-year-old man from Utah, John Marriott and his wife opened the eatery for nine seats in Washington. Johns lucky fortune and business skills helped him to survive the collapse of the U.S. economy during the Great Depression in the late thirties he was already the owner of a regional restaurant chain The Shoppe Inc. and the eponymous company specialized in the delivery of hot meals for passengers of local airlines. John Marriott acquired his first hotel in 1957. It was called the Twin Bridges Marriott Motor Hotel, and was located in Arlington (Virginia). John wanted to create a family business and eventually handed over the management of the company to his son. Marriott Jr. conducted business as thoroughly as his father did (Marriott and Brown, 1997). In 1964 the company was renamed as Marriott Corporation. The Corporation expressed interest in everything that was associated with restaurant and hotel business, and when in 1977 the sales revenues of enterprises in which Marriott had a franchise crossed one billion dollars, John Marriott Jr. realized that the property management brings no less benefits than its owning. The Corporation developed its own concept of hotel network with a limited set of services by the end of the 80s and actively operated in three sectors of the hotel market in the U.S.: managing the network of hotels with full service (Marriott suites), inexpensive hotels (Residence Inn) and a network of cheap motels (Fairfield Inn) (Marriott and Brown, 1997; OBrien, 1995). In the early 90s, Marriott Corp. had only a few dozen hotels outside the U.S.A. Based on the principles of diversification, kept by the most of the major companies in the world (in other words: Dont put all your eggs in one basket), in 1993 the corporation was split into two companies: Marriott International (hotel and real estate management) and Host Marriott (real estate transactions and food delivery). That moment laid the beginning of the active promotion of Marriott International in the international market as the management company (Marriott and Brown, 1997). At the moment, Marriott International Corporation has more than 3500 lodging properties located in the U.S. and in 69 other countries around the world (2010), employing 137,000 people (Marriott International Company Profile, 2010). Table 2.1. Marriott International Hotel Brands and Property Count (December 2009- December- 2010) Marriott-12-31-10-Hotel-Count-global Globalization Strategies and Practices Marriott controls more than half a million hotel rooms worldwide, while owning only 0,3% of them. Half of the remaining rooms is a franchise. This means that hotel owners allocate 5% to 6% of their incomes to Marriott as a fee for using the companys name as well as for using rooms reservation system. Marriott manages the other half of hotel rooms by charging the owners of the hotel fee for providing this service (Boo, Hillard and Jin, 2010). Acting as an operator, Marriott takes about 65% of income, paying out from this sum the expenses for salaries, utilities, insurance, and purchase of food. 29% of revenue goes to the owner of the hotel. Of this amount, he pays property taxes and mortgage rates, and the rest (if any) he counts to his earnings. Even though some people may be disgruntled and demonize Marriott, the company still has much to be proud of: 55% Marriott hotel owners would like their next hotel to be run by this company (Jang and Tang, 2009). Brand and the Marriott reservation system are worth it. Regional offices Marriot Inc. include (Table 2.2.; Table 2.3.): North America (NALO) Asia, Pacific, Australia (APA) The Caribbean, Latin America (CABL) United Kingdom, Ireland, Middle East, Africa (UKIMEA) Continental Europe (CE) Central Europe (Germany, Austria, Switzerland) Western and Southern Europe (France, Belgium, Holland, Spain, Italy, Greece, etc.) Eastern Europe (Russia, Armenia, Georgia, Poland, Czech Republic, Romania, Hungary, Kazakhstan). Marriott International manages and provides franchise of hotels under the brands of Renaissance, Marriott, JW Marriott, Ritz-Carlton, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Ramada International; the company develops and operates resorts in the vacation ownership under the brands of Marriott Vacation Club International, The Ritz-Carlton Club, Horizons and Marriott Grand Residence Club; it offers apartments in Marriott Executive Apartments, provides furnished corporate suites Marriott ExecuStay and operates conference centers (Table 2.4.). Smith Travel Research data state that raising a Marriott flag in the front of a big hotel offering a full range of hotel services increases its sales by 13% if compared to sales of a hotel with the flag of, for example, Doubletree. Virtually all other Marriott divisions from luxury Ritz-Carlton to a commonly accessible Residence Inn are ahead of their competitors in the indicator of hotel room income by 10% to 30% (A problem shared, 2005). Product Brand Position The components of Marriotts corporate style are a company logo, colors, fonts, letterhead, website, brand perfumes and accessories. Marriott logo is a rectangle with an image of a sphere the inscription Marriott itself, designed in two basic colors: white and cherry, and golden. A well-established and recognizable corporate style is the key to Marriott brand promotion in the global market. For example, when developing a program to promote a network of hotels in Moscow, Marriott used the corporate logo and brand image, which is the image of the famous Faberge Easter eggs, which embodies prestige, luxury, and very high consumer value, comparable only with the works of the most expensive and fashionable jeweler. For example, Marriott Tverskaya has as its symbol a stylized gold Faberge egg, Marriott Grand 5 *- the blue one, and Marriott Royal 5 * luxury the scarlet one. Such approach to corporate style creation can be described as very competent and thoughtful. Relying on the widely popular historical and cultural brands and using countrys national colors, the company certainly enhances the image component of hotel marketing, combining high international standards of service with the national peculiarities of a country and its hospitality traditions (ONeill and Mattila, 2004). Moreover, in each room of Marriott hotel chain there are branded forms for letters and branded pens with the hotel name. The rooms use brand linens, and brand aromatic policy of Marriott hotels. Recently, with the development of Internet and e-mail correspondence, the issue of corporate style of electronic documents has become very topical. Web site today is the first thing that a potential guest sees, and it can help to quickly create an impression about the level of the hotel, the service, room rates, to estimate the location and walk through rooms, restaurants, lounge, as well as to book a room (OConnor, 2008). Marriott Corporation owns over 3500 hotels, and for conveniency there is a single site from which one can get to the site of any hotel of the network in the world. Moreover, the web-sites of the hotels are designed in the same style and structure. Color differences depend on the brand. The common brand Marriott Hotels, Resorts Suites unites many brands, each with its own color scheme: for example, Courtyard by Marriott has a green color palette. Site structure is common for all hotels (photo tour, guest rooms in details, hotel proposals, hotel background information, restaurants and halls, city guide, maps and transport, events plan, Marriott Rewards program, hotels fact-sheet in print format). The web-site is the embodiment of Marriott corporate style and world-class service. Currently, Marriott is included in top 10 international hotel chains and actively moves to the top through expanding its franchise contracts and promoting high level of service and corporate style. Sales Marketing The major instrument of the company is the fact that a very small percentage of real estate the company manages factually belongs to it. In 1993, Marriott transferred all of its buildings and most of the debt on the balance of the investment real estate subsidiary Host Marriott, headed by the younger brother of Bill Marriott, while Hilton and Starwood, in contrast, own 30% of hotels under their control. Since Marriott receives a fee for hotel management, vacant hotel rooms bring fewer losses to it than to the owners, who have to clear the mortgage (A problem shared, 2005). Another component of the success of Marriott is the attention to details. For instance, the rules for cleaning a hotel room set in Marriott include 66 points. The company also shares the aroma marketing approach. Generally, Marriott with great zeal is looking for new clients and opportunities to open new hotels. Taking into account different groups of clients and their material resources, the network is developing a variety of brands, increasing the amount of service (Table 2.4.): Marriott Hotels and Resorts hotels with full service, managed through a franchise or independently. Renaissance Hotels and Resorts hotels offering full-service accommodation facilities for business travelers, vacationers. Marriott Conference Centers full service hotels for conferences and meetings. Courtyard by Marriott division responsible for a hotel chain with relatively low prices. Fairfield Inn by Marriott division responsible for economy class hotel chain. SpringHill Suites division responsible for the chain of secondary and higher-class hotels targeted at business and leisure travelers, especially women and children. Residence Inn by Marriott leader in the segment of the long stay hotels. TownePlace Suites division responsible for long stay hotel chain with relatively low prices. Marriott ExecuStay business unit that provides accommodation facilities for 1 month or more. Marriott Executive Apartments division that provides accommodation for business visitors for a period of more than 30 days. Marriott Vacation Club International division applying timeshare system; a guest can purchase a week off at the hotel of this class. The system includes 38 exclusive resorts. Ritz-Carlton leading hotel brand in the segment of luxury hotels. The innovative approach that accelerated the development of Marriott, Inc., was also the bonus program for customers, launched in 1983, which now serves as the element of Marriotts corporate style. Thanks to Marriott Rewards, Marriott Corporation has an opportunity to acquire more permanent guests of the Marriott chain. Marriott Rewards program encourages customers for giving preference to Marriott International and its partners, rewarding them for the choice of hotels of the network (Dubà © and Renaghan, 1999). The participant of Marriott Rewards receives certain points or miles that can be used as payment for accommodation (special certificates) in the hotels of the network or as a discount for buying airline tickets (applied to miles). Points can be used for free accommodation, purchasing discounted packet services around the world, including domestic air transport services, car rental, cruises, etc. Such programs later started to be introduced by other network hospitality compan ies, but the scheme, devised by Marriott, remains the best one: maximum discount combined the highest luxury. Human Resources Every corporate culture is an element of corporate style. Marriotts corporate culture was founded in 1927 and is being kept till this day: The better the company will treat its employees, the better employees will treat customers. Big corporations like Marriott, offer a high service level in many countries around the world. To make all the employees regardless of their nationality and educational level meet the high standards of the corporation, they should be trained in order to improve their skills. The key to training efficiency in Marriott is its perception as a corporate value which is consistent with the main strategy of the company. A continuous training helps to guarantee high quality service, comply with the companys strict standards, motivate and retain employees, creating staff reserve. Continuous training is also the only way to keep abreast with the changes occurring today and be prepared to their growing pace (Hinkin and Tracey, 2010; Katzenbach, 2000). Every year, Marriott celebrates the anniversary of its foundation (May 20) selecting a certain week for it to express the companys gratitude to the employees who are the members of a huge international family Marriott. Advertising and promotion program Marriott Rewards is also a very important part of every employee in the Marriott Corporation. Considering the case of hotel chain Marriott International, it should be noted that in a business famous for its high rates of revenues, Marriott is outstandingly competent at preserving talented managers, which is reflected in low satisfaction gap (Figure 2.2.) (Hinkin and Tracey, 2010). One of the ways to do that is a specific program that trains managers to solve business situations preparing and encouraging them to seek for promotions to top management positions. Advantages of Marriott, Inc over Competition in terms of Globalization Marriott International Hotels have the loading of 10% above the average in the global hospitality industry, while hotel rooms are sold at higher rates than those of direct competitors (Table 2.5). The advantage in the loading percentage and selling prices is achieved by providing individual and group customers more services than they can get anywhere else. Booking of hotel rooms in the companys hotels is conducted through its own global distribution system (GDS) or via the Internet. Moreover, the system uses the technology of guest recognition of hotels of all brands of the company, and rewards programs for repeat customers. In 1999, the company expended its use of the so-called quality assurance teams, assisting companies to implement advanced network management practices and reduce costs (Dubà © and Renaghan, 1999). On a whole, Figure 2.3 shows the positive dynamics in RevPAR data for North America Marriott properties for the five fiscal years 2004 -2008 with a peak in 2007: Figure 2.3. 2004-2008 RevPAR data for Marriot International (North America) Figure 2 Conclusion Marriott dominates in the market for one simple reason: it is successful in managing hotels worldwide. The hotel managed by Marriott becomes a large hotel with restaurants, shops and business center, room service, in-line and butlers. All hotels of the chain are characterized by the same service, which is based on a clear interaction between all structures and maintained tight control by the head office. Marriott International mission states that the corporation aims to become the best company in the fields of accommodation and services in the world due to the fact that its employees are seeking to provide their customers the best possible services, resulting in benefits for the companys shareholders. In recent years, Marriott International has shown a positive dynamics of development and continues to rapidly spread the chain all over the globe on the basis of franchise contracts. This practice, along with innovative approach to global hotel marketing, Marriott Rewards program, guest recognition technologies, high level of personnel training and constantly increasing level of service, helps Marriott International stay in the top five hotels chains globally.